We Reveal the Hidden, Proven & Instant Benefits of Perfecting your Business’ Signage

How many times have you thought about your business’ signage this week?

It’s likely that you haven’t…and that’s fine, because you probably haven’t heard of these proven, research-backed benefits that perfecting your signage can have on your business as a whole.

Now, before we begin, it’s worth noting that it is the employer’s responsibility to ensure that safety signs are in place and are compliant to current legislation in accordance to the Health and Safety (Safety Signs and Signals) Regulations 1996, but we’re talking about what sets companies who do the bare minimum to comply apart from the companies that go above and beyond to perfect their signage across the board, from health and safety signs to corporate signage,and the benefits that can be seen from doing so.

 

Reinforce Your Corporate Identity

Corporate identity is much like a business card, in the respect that it’s the first thing that potential customers see. It’s said that it’s within the first few seconds that people make a decision to buy, so first impressions are everything; hence why you want to make sure your corporate signs are the best they can be. Again,using the business card analogy, the quality of the physical sign must be good(no visible imperfections or blemishes etc.) – you wouldn’t give someone a card with bent edges or creases, so corporate signs, or any sign for that matter,should be treated the same way. In fact, according to a recent survey, “about 68% of consumers believe that a business’ signage reflects the quality of its products or services.”

 

Create a Safe-Working Culture

If you don’t take your health and safety signage seriously, then how do you expect your colleagues/employees to take health and safety itself seriously? Over the years, we’ve seen all too many faded, broken, text-only, laminated, non-compliant and even non-existent signs on sites where there is considerable risk. We’ve then gone and surveyed, designed, manufactured and installed signs for these sites. After install, there is a real difference on-site and there is a much more health and safety conscious vibe and people feel a lot safer.

It’s likely that you have a rigorous and thorough H&S policy in place, but signage needs to be an integral part of it if you want to put that policy into action.

Businesses who value the importance of maintaining their H&S signage and see it as an investment as opposed to a cost, notice a significant reduction in “lost time accidents” and, consequently, streamlined operations.

We love helping health and safety managers and operations managers make efficient use of their precious budget and proving to them that signage is a worthwhile investment by only using the best materials. Unlike other sign companies who screen print and use cheap vinyl and laminates, we pride ourselves on providing unbeatable value for money by only manufacturing digitally latex printed signs with a 7 year grade,matched UV polymeric vinyl and laminate system, preventing the need to repurchase time and time again.

 

Bring in New Customers

We’ve actually seen the benefits of this ourselves; we recently took some time to review our own external signage, and since making various improvements to it, including legibility,we’ve seen a significant increase in customers coming in to visit us. It’s no surprise that other businesses are seeing the same results too. According to the same survey as above, “roughly 60% of businesses reported that changing the design or enhancing the visibility of their signage had a positive impact on sales…”

 

There are many more benefits that we’d love to go into more detail about, so if you’d like to read more about them, sign up to our newsletter to have our next blog delivered direct to your inbox. There’s never been a better time to subscribe, it’s free and we’re giving away a FREE Signage Self-Assessment Checklist to our subscribers.

 

If you think you may benefit from a Safety Sign Survey, you can read more on our “Sign Audits” page or give us a call on 01580 388016 / 01580 388017.

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